We love when people want to know more about Activaura, just like we love getting to know you.
So, why natural deodorant?
I've always been fascinated with all things fitness, wellness and beauty- especially skincare. I noticed the growing health articles and studies highlighting potential links between aluminium and synthetic chemicals to harming womens health... especially when applied to lymph node areas (underarms!). Yet, I still felt I had no choice but to wear anti-perspirants filled with nasties to get me through my workouts, as natural deodorants often didn't live up to the hype.
After studying cosmetic formulations in my quest to become a skin therapist, I decided to begin formulating a natural deodorant just for myself- that really works.
Now, what was the biggest motivation to begin Activaura?
My partner. As a personal trainer, he simply cannot go a day without deodorant. He faced a real dilemma one morning... his deodorant can was empty. In desperation (and disgust) to get through the morning, he courageously tried my homemade natural deodorant.
He arrived home later that day, completely bamboozled by its effectiveness. "What's exactly in this? How can something natural work THIS good? Is this for real?" To be certain, he puts it to the test once more the following day. Covered in workout sweat with an ear to ear grin, he tells me "If you don't sell this, I will!".
And that, is how Activaura was born.