About Us.
How Activaura was born...
For as long as I can remember, my parents have always taught me to avoid harmful chemicals in foods, body products and household cleaning products as much as possible. With a family history of breast cancer, I'm mindful to look after my body. I love all things fitness, health and especially skincare - in 2015 I started my journey as a qualified Beauty Therapist.
Since then, I've seen the growing articles highlighting links between aluminium & synthetic chemicals in body products to harming womens health... especially for lymph node regions (underarms!). Knowing this, I didn't want to continue using anti-perspirants filled with nasties to stop the 'stink'.
I started buying natural deodorants. I tried so many types... the problem was often they didn't live up to the hype. At the daily 2 o'clock 'sniff check' I'd smell - bad! This inspired me to research formulating a deodorant that kept my body both safe & truly free of B.O.
Once I got it right, I never bought another deodorant roll-on or can, ever again. But, I did NOT expect it to evolve how it did from here!
When I starting applying this balm to my underarms each morning, my partner would look at me as if I had joined a 'Hippie Greenpeace' movement dressed in tie-dye head to toe.
6 months later, one morning my partners deodorant spray had completely ran out- he had NO back up! Being a PT and fitness freak himself, he was not prepared to go a whole day without deodorant. He simply had to use my deodorant balm (he also had to take back all his smart a$$ comments to borrow it too).
Later that day returning from work, I could 'smell' something was different when I greeted him. Where was that stanky, sweaty, gym B.O. that usually floods our apartment? When I pointed this out, he started sniffing his underarms like a dog let off its leash at the park. He was bamboozled how something natural could survive from 6.30am through multiple clients and a 1.5hr training session.
This was the inception!
To see if it was just a fluke, he used it for another few days. By the weekend, he looked at me and said "Why does nobody know about this!? Way better than that cr@p I was using. People actually NEED this! If you don't sell this, I will!".
And... that's the Activaura story.